Account contributions in software product engineering often depend on how ESPs prioritize their growth strategies. Global ESPs tend to focus on expanding their client base by tapping into new markets and offering innovative technologies that appeal to a broad audience. They thrive on attracting new clients and diversifying their services. In contrast, Indian ESPs focus on nurturing and growing their relationships with existing clients. By understanding their clients’ needs and providing consistent, high-quality solutions, Indian ESPs build long-term partnerships that contribute to a steady flow of business. This strategic difference shows how both global and Indian ESPs achieve growth through varied approaches.