It includes offering services to diverse skin tones, and different hair textures, as well as different cultures' beauty practices, thereby making clients who come from all walks of life feel as if they belong in this beauty space. This development towards inclusivity not only creates an enhanced client experience but also expands and extends perceptions of beauty beyond traditional confinements. The beauty parlors have also experienced a facelift via technology. The massive growth in digital space has enabled beauty parlors to innovate their marketing strategies, increase their reach, and interact with more and more clients. Indeed, social media, such as Instagram and TikTok, can be influencer tools to continue to show services, share client transformations, and build a community through content related to beauty.