App Store Optimization (ASO) for Indie Developers
ASO is the process of enhancing the online visibility of a mobile app in an app store, and both app store platforms rely on whether it is the Apple App Store or the Google Play Store. It is similar to SEO, which helps the website rank on the first page of Google with a higher rank; ASO helps your app be online and visible to your audiences in app store searches. For indie developers, mastering ASO is the most critical step in gaining traction and increasing an app organically.